What’s the Enemy Doing?

Continued from yesterday, mystery shopping your competition is the best way to find out what they offer. Now you’ve narrowed the list, what are you really up against? It amazes me how many businesses claim they are bigger, better and brighter than their opposition, but when you ask them specifically what the opposition offers, they […]

A Unique Selling Proposition

If you want to win the battle for your customer’s spending dollars, then you probably realize you need to offer them something more tangible than just telling your customers that you’re going to give them good service. It’s important to constantly reinvent your business and come up with fresh ideas that you can implement to […]