Amazon Prime Days more lucrative than expected

Amazon’s Prime Day—the retailer’s annual two-day discount shopping event—was more lucrative than its most recent Black Friday and Cyber Monday events combined, reported the retailer.

Prime Day 2019 took place July 15 and 16, and “was once again the largest shopping event” in Amazon’s history, the company revealed in a public statement. U.S. Prime members bought more than 175 million items.

The two days saw a surge in new Prime members, as always, and Amazon said they were, in fact, the two biggest days ever for member sign-ups. In the same statement, Amazon CEO Jeff Bezos said Prime members “bought more than $2 billion of products from independent small and medium-sized businesses.”

What Prime deals were most popular? US prime members purchased, 100,000 lunch boxes, 100,000 laptops, 200,000 TVs, one million headphones, 350,000 luxury beauty items. 400,000 pet products, 650,000 household cleaning supplies, and more than one million toys. These were the most popular, does not cover all items sold.

 Loads of electronics, including the Echo Dot, the Fire TV stick with Alexa voice remote, and the Fire TV Stick 4K with Alexa voice remote, flew off the virtual shelves. Prime Day was the biggest event ever on Amazon for Alexa devices with screens, such as Echo Show and Echo Show 5. And it was the best Prime Day ever for Fire tablets and Kindle devices.

++ At Amazon-owned Whole Foods Markets, the best-selling deals were on organic strawberries, red cherries, and blueberries.

++ Smart home devices were also popular, with the iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and the Amazon Smart Plug among the top category sellers.

++ This year’s event also offered deals on streaming entertainment. Millions streamed the Twitch Prime Crown Cup featuring FIFA 19 and Apex Legends and the Prime Day Concert presented by Amazon Music and headlined by Taylor Swift.

Perhaps more interesting is the country-specific data Amazon broke out in its press statement. Top-selling items in the following countries were:

++ United States: LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe DNA Health and Ancestry kits.

Best selling items in the rest of the world are as follows

 United States: LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe DNA Health and Ancestry kits

++ United Kingdom: Sony PlayStation Classic console, Oral-B SmartSeries electric toothbrush, and the Shark vacuum cleaner

++ United Arab Emirates: Al Ain bottled water, Ariel laundry detergent, and Fine Towel tissue roll

++ Spain: Yobola Wireless Bluetooth headphones, Philips Multigroom Series 7000 All-in-One trimmer, and Dodot diapers

++ Singapore: Meiji fresh milk, Coca-Cola Zero Sugar, and Kleenex Clean Care bath tissue

++ The Netherlands: Mama Bear diapers, SanDisk 128 GB memory card, and Philips Hue White and Color Ambiance light

++ Mexico: Nintendo Switch, HP Monitor 22w Borderless, and Nautica Travel Sport eau de toilette spray

++ Luxembourg: JBL Charge 3 Stealth Edition Bluetooth Portable Boombox, Tefal Jamie Oliver stainless steel pan, and iRobot Roomba 671

++ Japan: Happy Belly water, Anker PowerCore 10,000 mobile batteries, and Pampers Premium Protection diapers

++ Italy: Nescafe Dolce Gusto Barista Caffè espresso, Dash 3-in-1 detergent pods, and Aukey Power Bank portable charger

++ India: Syska 9-Watt Smart LED bulb, boAt Rockerz Sports Bluetooth wireless earphones, and Godrej Aer pocket bathroom fragrance

++ Germany and Austria: JBL Bluetooth speaker, Tefal Jamie Oliver stainless steel pan, and Osram Smart+ Plug ZigBee switchable light socket

++ France: iRobot Roomba 671, Lunii Story Telling Factory, and Oral-B SmartSeries electric toothbrush

++ China: Dove Exfoliating Scrub, L’Oreal Rejuvenating eye cream, and Silk’n Permanent hair removal device

++ Canada: PlayStation 4 Slim with Spider-Man and Horizon Zero Dawn, LifeStraw personal water filter, and 23andMe DNA Health and Ancestry kits

++Australia: Mario Kart 8 Deluxe, Finish Powerball All-in-1 Max dishwasher tablets, and Huggies Ultra Dry diapers.

Not bad for 2 days, and this is why Amazon is Number One in retail sales. Around the US, several retail stores changed their ads at the last minute to coincide with Amazon Prime days. Walmart eat your heart out.

Not sure how they did it, but I ordered quite a few items on the 15th and 16th one came yesterday and the rest will be here Friday thru Sunday.

JCK magazine

Emili Vesilind, Editor