JA to target younger consumers interested in jewelry

A poll of retailers and suppliers decided that it was time to target a younger audience to boost their interest in jewelry. This is a fairly large segment of potential jewelry customers. The campaign will focus on women in their 30’s who already have an affinity for jewelry and women in their 20’s who are…

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JCK Jewelers Choice Awards

These rings, pendants, bracelets, and necklaces were top winners in the JCK choice awards and there are some stunning pieces and it goes without saying some very talented designers. Photos and content courtesy JCK magazine and the individual designers. There are jaw dropping pieces here. The Tanzanite ring with diamonds and inlaid opal is lovely…

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Diamond Month

Diamond (mineral) is a solid form of the element carbon with atoms arranged in a crystal structure called diamond cubic. Diamond has the highest hardness and conductivity of any natural element and for this reason, they are used for cutting and polishing tools. Because the arrangement of the atoms is so rigid no elements can…

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Amethyst!

Amethyst is a violet variety of quartz. The name comes from the Koine Greek ἀμέθυστος amethystos from ἀ- a-, “not” and μεθύσκω methysko / μεθύω methyo, “intoxicate”, a reference to the belief that the stone protected its owner from drunkenness.[ The ancient Greeks wore amethyst and carved drinking vessels from it in the belief that it would prevent intoxication. Amethyst is a semiprecious stone often used in jewelry and is the traditional birthstone for February. Structure Amethyst…

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Posted in Gem